About Dulux

Dulux is the world's leading brand of premium quality paint.



It offers the DIY user or professional help and inspiration to achieve lasting good looks. Whilst Dulux product ranges vary from country to country, as they are tailored to meet local needs, Dulux's ambition is constant around the world - to help people create a beautiful environment with confidence.

Dulux is the most well known paint brand of ICI Paints. ICI Paints has one of the widest geographic spreads of any international paint business. It manufactures in 26 countries in Europe, North America, Latin America and Asia. It is headquartered in Slough in the UK. Below are some of the international identities of Dulux around the world:
Alba
With more than 50 years of leadership in Argentina, Alba is regarded as a premium brand and its essence relies on its reliability (trust) while its main values are heritage, honesty and coatings knowledge.
Color Your World
A national chain of over 200 outlets that deliver total decorating solutions with risk free colour coordination to the female planner and quality driven residential painters in Canada - Color Your World has been delivering value to the Canadian public since 1912 and has recently become the market leader in Wall coverings.
Coral
With more than 40 years in the Brazilian market, Coral is the market leader in several regions of Brazil and number two on a country basis. Coral is regarded as a premium brand and is seen by consumers as a traditional, trustful, sophisticated and innovative brand.
Dulux Trade
Dulux Trade is the number 1 brand in the UK Trade market. It provides true value for money for professional users and specifiers through the highest quality products and unrivalled business support. It gives them confidence to achieve business success.
Dulux Valentine
In France, Dulux Valentine is the leading brand of premium quality paint. It offers the DIY user help and inspiration to achieve lasting good looks for their home.
Inca
With more than 50 years of leadership in Uruguay, Inca is regarded as a premium brand and its essence relies on its reliability (trust) while its main values are heritage, authenticity and innovation.

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